Econ 479

The Art of Writing, the Science of Economics

Real-world business communication

Marketing whiz Guy Kawasaki, interviewed in the New York Times. Emphasis mine:

Q. What should business schools teach more of, or less of?

A. They should teach students how to communicate in five-sentence e-mails and with 10-slide PowerPoint presentations. If they just taught every student that, American business would be much better off.

Q. Why?

A. Because no one wants to read “War and Peace” e-mails. Who has the time? Ditto with 60 PowerPoint slides for a one-hour meeting. What you learn in school is the opposite of what happens in the real world. In school, you’re always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, “I have to have a minimum of 20 pages and 50 slides.”

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Written by gregorymcnamee

April 17, 2010 at 6:02 pm

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