Econ 479

The Art of Writing, the Science of Economics

Getting to the point

Q. What should business schools teach more of, or less of?

A. They should teach students how to communicate in five-sentence e-mails and with 10-slide PowerPoint presentations. If they just taught every student that, American business would be much better off.

So says former Apple marketing executive Guy Kawasaki. The 500-word pieces you write in Econ 479 are a touch longer, but they’re not War and Peace, either.

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Written by gregorymcnamee

March 22, 2010 at 4:40 am

Posted in Economic writing

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