Econ 479

The Art of Writing, the Science of Economics

Business schools and communication

Q. What would you like to see business schools teach more?

A. When you’re managing as much change as corporations globally must deal with today, the ability to communicate and communicate effectively is so important that it ought to be a core capability in a business school curriculum. We measure, study, quantify, analyze every single piece of our business. Business schools in the United States have done a phenomenal job of creating that capability. But then you’ve got to be able to take all that data and information and transform it into change in the organization and improvement in the organization and the formulation of the business strategy.

From a New York Times Q&A with Delta Air Lines CEO Richard Anderson. See here for the complete interview.


Written by gregorymcnamee

April 27, 2009 at 3:56 pm

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